Professor
Department Chairperson
Marketing, Global Marketing Management, BBA
Â鶹´«Ã½'s BBA in Global Marketing Management puts you on the cutting edge of the marketing and advertising profession. With a curriculum that combines marketing principles with global perspectives, youÂ鶹´«Ã½™ll gain the skills, connections, and hands-on experience to thrive in areas such as brand management, market research, and media planning. See marketing in action worldwide through international field studies, study abroad programs, and real-world projectsÂ鶹´«Ã½”all while networking with industry leaders and global professionals.
Location
New York City
Number of Credits
128
Start Date
Fall, Spring
F1 Visa Eligible
Yes
STEM Designated Program
No
On the Forefront of Management
The Lubin School of Business harnesses its strong industry connections to provide students with exceptional opportunities to engage with professionals on a global scale. Through internships, networking events, and direct interactions with business leaders, students pursuing a global marketing management degree can cultivate meaningful relationships and develop essential workplace skills. On campus, professional organizations like the and Beta Gamma Sigma offer students a platform to refine their leadership and managerial expertise.
Graduates of the program are highly sought after by renowned companies such as WarnerMedia, Gucci, and VaynerMedia. With an impressive 93% of graduates employed or pursuing further education and an average national salary of $158,280 for marketing managers, the program delivers an outstanding return on investment. A degree from Lubin prepares students to excel in competitive roles across marketing, media, and research, equipping them with the global perspective and expertise needed to thrive in todayÂ鶹´«Ã½™s dynamic business landscape.
$158,280
nationwide average salary for marketing managers (Source: U.S. Bureau of Labor Statistics)
93%
of Lubin's class of 2023 bachelor's graduates are employed or continuing their education or service (Source: Â鶹´«Ã½ Â鶹´«Ã½ Services)
Top 9%
PayScale ranks Â鶹´«Ã½ in the top 9% of private US colleges that provide the best return on investment (Source: PayScale.com)
Our Curriculum
Our Global Marketing Management degree will give you a solid foundation in managerial marketing, as it pertains to the changing landscape of global business. In addition to learning about the impact of cultural issues, this concentration gives students the skills and knowledge to pursue careers within marketing in leading global corporations, including advertising agencies and marketing research firms.
Take Courses LikeÂ鶹´«Ã½¦
Top 2%
Did You Know?
Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.
Â鶹´«Ã½s
With a BBA in Global Marketing Management from PaceÂ鶹´«Ã½™s Lubin School of Businesses, you can go anywhereÂ鶹´«Ã½”bringing your skills, connections, and savvy to bear on exciting and dynamic challenges in brand management, customer analysis, market research, product planning, and more. Our international focus will expand your knowledge and perspective on global business.
As a Pace student, youÂ鶹´«Ã½™ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.
Our graduates are prepared for jobs like:
- Market Sales Assistant
- Marketing Account Fellow
- Product Development Specialist
- Production Assistant
- Client Experience Coordinator
Student Quote
The students at Pace are from all over the world, which brings a wide variety of perspectives into the classroom. Some of the professors I've had were very active in their respective fields or have made valuable contributions to society.
Â鶹´«Ã½”Ritvi Shah Â鶹´«Ã½™22, Communications and Investor Relations, Warwick Investment Group
Where Pace Graduates are Employed
- Tory Burch
- Havas Health & You
- Coty
- Mac Cosmetics
- Live Nation Entertainment
- Cartier
Featured Faculty
Professor
Senior Associate Dean
Associate Professor
Undergraduate Program Chairperson
Admission and Financial Aid
Ready to take charge of your future? Pace is with you every step of the way, providing a world class education and the skills your industry will be looking for far into the future.
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- November 1: Early Decision
- November 15: Early Action I
- December 1: Early Action II
- February 15: Regular Decision
Explore required documents and admission decision dates for first-year, transfer, and international students.
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Ready to apply? Begin your application process.
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Understanding the value of a degree is essential, especially in terms of return on investment (ROI). According to The Georgetown University Center on Education and the Workforce, Â鶹´«Ã½ is in the top 6% of U.S. colleges that provide the best return on tuition investment.
For the 2024Â鶹´«Ã½“2025 academic year, full-time undergraduate tuition is $51,382. However, many students pay significantly less due to our generous merit scholarships, which offer up to $33,000 annually, as well as need-based scholarships, grants, on-campus employment opportunities, and loans. Pace is more affordable than you think. Financial assistance can come from many places, including scholarships, grants, on-campus employment, and loans.
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Net Price Calculator
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who are here to support you every step of the way. Schedule a one-on-one appointment to discuss your goals, application questions, and any other information you need to make an informed decision about your future at Pace.
Top 6%
Did You Know?
Pace is ranked in the top 6% nationally for return on investment (Source: The Georgetown University Center on Education and the Workforce)
Contact Us
Admission Contact
Office of Undergraduate Admission
Phone: (212) 346-1323
Email: undergradadmission@pace.edu
Departmental Contact
Pradeep Gopalakrishna, PhD
Email: pgopalakrishna@pace.edu