In the Media
Professor Williams on the effect of celebrity endorsements in the presidential election cycle on Vox
Associate Professor of Communication and Media Studies, Melvin Williams, PhD, was quoted in Vox on the topic of celebrity endorsements and how that affects decision-making at the polls.
He said, Â鶹´«Ã½œPolitical candidates are heavily leaning on celebrities as a mechanism to attract the attention of this cycleÂ鶹´«Ã½™s youngest voting demographic: Generation Z.Â鶹´«Ã½