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Spend some time with Kathy Winsted, director of the Center for Student Enterprise at Â鶹´«Ã½Â鶹´«Ã½™s Lubin School of Business, and youÂ鶹´«Ã½™ll walk away impressed with her enthusiasm for the new Pace Business Poll and its potential to bring unique learning experiences to her students while enabling the school to carve out a niche for itself in the crowded field of polling.

A bank executive and the leader of the oldest bank in the United States, and one of the world's largest financial institutions, has joined Â鶹´«Ã½'s Board of Trustees, the University today announced. Thomas "Todd" Gibbons, chief executive officer at BNY Mellon based in New York City, was recently elected to the board. Gibbons earned an MBA from the Lubin School of Business at Â鶹´«Ã½ in 1986.

This, said Larry Chiagouris, a professor of marketing at Â鶹´«Ã½'s Lubin School of Business, Â鶹´«Ã½œmakes Amazon and Bezos probably the greatest ...

Paul Kurnit, Â鶹´«Ã½, Lubin School of Business - Why do you think credit card companies offer sign-up bonuses to new customers? This is not a new strategy. Credit card companies want to build their user base. Very often the first credit cards consumers sign up for are cards they will keep for a long time, maybe even for life. So, hooking new members is key. And giveaways are classic ploys to get new members. It used to be T-shirts on college campuses. Now, the giveaway strategies are more sophisticated. But the goals are the same.

What should cardholders look for in cash back credit cards? Answer by: Paul Kurnit, Clinical Professor of Marketing, Â鶹´«Ã½, Lubin School of Business